The Windows operating system is so ubiquitous now that it’s hard to believe the technology is only 30 years old. From its most basic beginnings as a computing interface, the Windows operating system has changed the way the world works. What began as a very basic set of commands has evolved into a variety of […]
Web Presence: Do You Have It?
There’s no question that the Internet has redefined business, expanding the reach of companies past traditional borders. Neighborhood businesses are the stuff of nostalgia, because the Internet has expanded the marketplace beyond the end of the block and past the edge of town. Very few companies can exist in today’s marketplace without some sort of […]
Making The Case for Updating Your Website’s Content
“Content is king.” You’ve probably heard this little gem referring to a company’s online presence, and maybe you’ve even taken it to heart and put a lot of thought and effort into the content you share on your website. But coming up with fresh content for your website on a consistent basis isn’t always easy; what’s easy is to […]
In Social Media, Timing is Everything
If you are the person in charge of your company’s social media presence, you’ve likely noticed that some posts garner more attention than others. While some of this attention can be attributed to content, don’t overlook the timing of posts. The differences in social media venues are as varied as the demographics of their users, […]
SEO and What It Means to Rank
SEO Inbound Marketing Search Engine Optimization Content Marketing. No matter what phrase you use to describe your efforts, achieving the top rank for your keyword can make a world of difference when it comes to traffic volume and conversions. For a tangible comparison, I have pulled Google Analytics data for a web property. The following […]
Finding Your Place on Google+ Local Pages
If your business is among those that had a presence on Google Places, you may be surprised to find that Google Places no longer exists. On May 30 of this year, Google replaced Google Places with Google+ Local, a format designed to be more user-friendly, effective, and easier to navigate than the Google Places format. […]
