As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t […]
Paid vs. Organic Search: What’s the difference?
Search engines are a wonderful, powerful tool for discovery. Type in what you want to know, and within a fraction of a second, you’ve got a wealth of information at your fingertips, awaiting further exploration. Search engines are practically a staple of everyday life online. Think about it. How often do you use the phrase […]
What’s New in WordPress 3.6 and Update Guidelines
If you know much about my development ideas and objectives in creating great web solutions for our customers, then you know that I am a big fan of WordPress. It is a great development framework with an extremely easy-to-use content management interface. This makes WordPress a fantastic platform for addressing our clients’ needs in a […]
4 SEO Tips To Improve Your Website
If you are like a lot of small business site owners, the thought of SEO (Search Engine Optimization) frightens you. It may sound expensive, foreign, difficult, or unclear. I am not here to tell you that SEO isn’t complex, but there are a few things that you can do to your website to put your […]
The Connection Between Content and Ranking
If you’ve ever looked at a page of search results and wondered how certain companies are able to rise to the top and stay there, you can bet a good portion of that answer has to do with the content on their site. Companies that provide useful, relevant content on their websites tend to rank higher on […]
Updating Website Content When Everything Has Already Been Said
British philosopher Alan Watts once said, “Trying to describe yourself is like trying to bite your own teeth.” Nowhere is this more true than on a website. Once you’ve spent a considerable amount of time crafting your message and presenting your business to your web audience, it’s difficult to update your content so that it says the […]
