WordPress 3.7 (code named Basie) was released yesterday to a minimal amount of spectacle. Perhaps this was due to the fact that most of the updates for WP 3.7 were under the hood. When you consider that WordPress 3.6 was released on August 1, 2013, the major release of WP 3.7 from Automattic was the […]
Embracing White Space: Minimalistic Web Design
Of the millions of web pages in existence today, only a portion of them embody the philosophy of “less is more.” In the days of slow internet connections and much less powerful machines, it was absolutely necessary to keep graphics to a minimum. As Internet speeds increased and as machines and browsers became more powerful, web design leaped into a sphere of rich content with splashy graphics and media.
Four Ways to Get (and Keep) Control of Your Social Media
Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Google+, Instagram, Foursquare, Flickr, YouTube… the depth and breadth of social platforms out there is mind-boggling. If you’re participating in one or two, it’s not hard to manage content and notifications for your social site of choice. But if you’re participating in numerous sites, managing your time and efforts while […]
Google Search No Longer Providing Keyword Data
When you’re THE search engine giant, everything you do becomes a very big deal. Such was the case yesterday when Google announced that it was going to cease to provide keyword data for analytics. As of yesterday, all searches conducted through Google will run through their secure (encrypted) server – effectively ending reportable information about […]
The Relationship-Focused Sales and Marketing Funnel
If you Google something like: “sales funnel,” “purchase funnel,” or “marketing funnel,” you’re likely to find a myriad of differing opinions on how to find and gain new customers for a business. Because of the various products and service providers out there, it makes sense that there wouldn’t be just one approach to earning new […]
The Best Sales Rep You’ll Ever Have – Part 3
What’s all this talk about a website being the best sales rep you’ll ever have? As a 23-year sales veteran, I take issue with the idea that a website can ever replace a human salesperson. Regardless of the business you’re in, that human connection is still vitally important. The truth is, a website can’t replace […]
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