If you Google something like: “sales funnel,” “purchase funnel,” or “marketing funnel,” you’re likely to find a myriad of differing opinions on how to find and gain new customers for a business. Because of the various products and service providers out there, it makes sense that there wouldn’t be just one approach to earning new […]
Did Facebook’s privacy change proposal go too far?
Is this the moment when changes to the Facebook privacy settings actually launch a mass exodus from the world’s top social media network? We’ve heard folks bemoan the different changes to the default settings on Facebook before, but this is different. Could this be the tipping point? What am I talking about? On Thursday, August […]
The Best Sales Rep You’ll Ever Have – Part 1
Let’s imagine something together. There is an upcoming expo in a nearby city that your organization needs to be at. Now by “needs”, I mean that there is a significant opportunity to move the needle in your marketing efforts. You decide that your organization is going to have a presence, but you don’t know exactly […]
Connecting Social Media to the Company Website
How do you promote your business these days? Pose this question to any number of companies, in practically any area of expertise, and you are likely to get a similar response: social media. All of the various social media platforms available mean that just about any business can find the right channels to suit their message […]
Does My Business Need To Be On Pinterest?
Some would argue that marketing today is infinitely more fractured than in times past, particularly with regard to the rise of social media. The sheer number of social media platforms available to promote a business can be overwhelming to businesses of all sizes and industries. Many companies maintain a presence on Facebook, Twitter, LinkedIn, and […]
Should You Outsource Your Blog?
Adding a blog to your website can benefit your business in numerous ways. For starters, a blog can produce an accumulative increase of your website’s traffic of more than 50%. For a fraction of the cost of a new hire, you can contract for blog content that will be researched and written as if it were done by a member of your team. Further, because a ghostwriter is a contractor, you are spared the cost of providing a full salary and benefits.
