If you Google something like: “sales funnel,” “purchase funnel,” or “marketing funnel,” you’re likely to find a myriad of differing opinions on how to find and gain new customers for a business. Because of the various products and service providers out there, it makes sense that there wouldn’t be just one approach to earning new […]
The Best Sales Rep You’ll Ever Have – Part 3
What’s all this talk about a website being the best sales rep you’ll ever have? As a 23-year sales veteran, I take issue with the idea that a website can ever replace a human salesperson. Regardless of the business you’re in, that human connection is still vitally important. The truth is, a website can’t replace […]
What is the difference between 301 and 302 redirects in SEO?
HTTP Response Status Codes are designated numbers that indicate the web server’s response to the requested URL. These codes inform the browser, and search engines crawlers, on how to handle the request. Among the most well-known of these codes is the 404, aka “page not found.” But in reference to Search Engine Optimization, the 301 […]
The Best Sales Rep You’ll Ever Have – Part 2
As Zac discussed last week, your website has the unique potential to scale your sales efforts. In his post, he outlined the idea that you should measure the success of your website a lot like you would a salesperson. You might be thinking, “I know my people and I know my business, but I don’t […]
Did Facebook’s privacy change proposal go too far?
Is this the moment when changes to the Facebook privacy settings actually launch a mass exodus from the world’s top social media network? We’ve heard folks bemoan the different changes to the default settings on Facebook before, but this is different. Could this be the tipping point? What am I talking about? On Thursday, August […]
The Best Sales Rep You’ll Ever Have – Part 1
Let’s imagine something together. There is an upcoming expo in a nearby city that your organization needs to be at. Now by “needs”, I mean that there is a significant opportunity to move the needle in your marketing efforts. You decide that your organization is going to have a presence, but you don’t know exactly […]
