Like a forest without trees, or a restaurant without food, a blog without content doesn’t really accomplish much in the way of value. The point of a blog is to offer content to readers as a way to establish a connection with an audience. When the blog is firing on all cylinders, it can be the […]
How to Test Page Load Speed with Google Webmaster Tools
How fast does your website load? This question is becoming more and more important to the online marketer as attention spans decrease and the number of distractions increase. But page load speed doesn’t just impact marketing from the User Experience perspective, it also factors into the SEO of your website and its ability to rank. After all, when […]
What is Net Neutrality, and Why Should I Care?
Amid the swirling of planes, drafts, and weather, a potentially world-changing piece of technology news has been drawing scrutiny and outcry: FCC chairman Tom Wheeler’s intention to propose new rules concerning an “open Internet,” and then swift announcement that he would revise his proposal based on public outcry. Why all the fuss? “Open Internet” is […]
Google + LT : Partners Connect Wrap-Up
Do you know how much we are all using Google? There are 100 billion (with a b) Google searches performed every month in the world. 6 billion hours of video content are viewed on YouTube every month. 72% of people who performed a search for local information visited a physical store within 5 miles afterwards. […]
Can I Use Internet Explorer Again?
I recently received an email from a client asking if it was safe to use Internet Explorer (IE) again. If you recall, a fairly significant vulnerability was recently discovered in Internet Explorer, opening up millions of computers worldwide to the possibility of hacking and the installation of malware. Our client’s question is a good question, […]
How to Do More With Less on Facebook
You got all the information filled out, agreed to (but didn’t read) the Terms of Service, and finally got everything on your revamped, optimized Facebook page set up and ready to unleash on the world. Now what? Your initial temptation may be to start posting immediately, randomly, and constantly. Don’t. Make your efforts count. Before […]
