I have a confession to make… I am embarrassingly in love with Google Analytics. It’s true. I find its blue-shaded line graphs to be quite attractive, if not beautiful. I find myself often getting lost in the amazing sea of data about the performance of a particular website that we manage. When I went to […]
What Is a Canonical Tag and How Can It Help Your SEO?
Do you know why your website ranks where it does on a search engine results page? Would you like to improve your site’s ranking? It would be nice if Google provided a full report as to why a website ranks where it does. Unfortunately, even the most experienced SEO professionals don’t have the full answer […]
Landing a Job – What Matters? Part 2 – Resume Details
In an earlier article, I shared what you have to do to gain consideration for an interview. With LT, Test #1 is the reasonably easy requirement that you submit a cover letter and resume using the instructions attached to the job posting. Surprisingly, less than 25% get this right. So, assuming that an applicant passed this […]
Back Your Marketing Ideas Up With Technology
How far are you willing to go to prove you were right? For many, justifying one’s position in argument or debate is based in pride. Nobody enjoys being wrong, and showing people who doubt or don’t understand you that you know what you’re talking about helps to save face or prove knowledge. For marketers, however, […]
Password Managers – Better Security and Simpler Life
I’m going to be blunt: Please start using a password manager. It will make your life easier and will help protect your personal information, such as your email and banking accounts. I’m hoping those two sentences alone will be enough to get you to make the move to using a password manager. But if you’re […]
Putting Seniors in Touch With Services: SWIRCA Senior Resource Guide Online
Reaching the Senior Population The ranks of America’s seniors are predicted to grow to an astounding 31 percent of the country’s population by 2030. That’s right; nearly a third of the US population will be past the age of 65 in just a few short years. As the future arrives, most of these seniors will […]
