Think about how technology has changed our world. Information that once only existed in a written format is now literally at our fingertips. We settle conversational disputes with a quick check of Google. We rely on GPS to navigate a new city instead of pulling out an atlas (which, for the record, they still print). […]
How to Make Better Passwords
It has been more than a year since I strongly encouraged you to start using a Password Manager to make better passwords. I feel sure that only a few of you have taken me up on this suggestion, and I still strongly believe you need to do that. If you aren’t one of them, please go […]
What is the Perfect Length for a Blog Post?
It’s a tried-and-true tenet of teaching: assign essays with a minimum word count. As a student, I wondered about this practice, and using my own special brand of math wizardry calculated that if my teacher had five classes with thirty students each and asked for a minimum of 500 words from each student, that teacher […]
Taming the Paper Monster For a Tree Service Business
Sometimes opportunity presents itself during a time of devastation. Such was the case in 1982, when Randy and Cathy Nicely found themselves pitching in to help the Evansville area clean up after a devastating windstorm. Two chainsaws, a pickup truck, and a friend, combined with a strong work ethic, led the Nicelys to discover a […]
7 Ways to Reduce Your Bounce Rate
Bounce rate (n): The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (Oxford Dictionary) In the world of SEO, “bounce rate” gets a lot of airplay, and with good reason. Since the whole purpose of a website is to capture conversions (as you have defined them), a visitor who arrives and leaves on the same […]
Cyber Security Best Practices
Most of us are content to view the nightly news as something that happens to “other people,” but the recent WannaCry ransomware attack proves that none of us is safe from cybercrime. Nowadays, it’s not the “big” attacks on large companies like Target or Anthem or Sony Pictures that are the biggest threats. Sure, these […]
