2014 marks Facebook’s 10th year of existence, and in that decade so much has fundamentally changed about the world we live and work in. Originally a college-only private connection network, Facebook is now a sprawling platform with more than 1.3 billion active users and an average visit time of 30 minutes per user. It is, […]
5 Website Questions You Can Answer Through Google Analytics
If you asked a friend, “How do I get from my house to your house?” and they responded by providing you with a map of the United States and saying, “It’s in there somewhere,” would you find that helpful? Image Courtesy Fort Dearborn Publishing Co. Google Analytics can be that friend. The amount of information […]
Why Digital Marketing Isn’t About Computers
“He’s the new digital marketing guy, so of course he’s going to try and talk about why it’s the greatest thing ever.” Well, yeah. Digital Marketing isn’t the greatest thing ever, but it’s way more than just a job title for me. I really do think that the tools available today through digital, social and […]
